Ad of the Day: Ant and Dec offer terrible financial advice to kids in Santander Spot

British presenters Ant and Dec have made their comedic return in the latest installment of their Santander ‘Bank of Antandec’ campaign.

“Back to School” is a collaborative effort between Engine, Sidhu & Simon and Miter Productions that sees the duo reprise their roles as fictional bank CEOs.

They’re trying to teach kids trust in money this time around; however, they are not quite right. Luckily, Santander has partnered with Twinkl – an online educational platform – to launch free, curriculum-appropriate learning materials for kids on finances.

“The CEOs of the Antandec bank are back on our screens, this time trying to pass on their financial wisdom to children and young adults. But while their expertise only extends to Match Attax cards, we are already working hard with Twinkl to improve everyone’s financial education by providing free, curriculum-compliant resources,” said Dan Sherwood, Director of the marketing at Santander.

“I encourage anyone with young family members to download the Numbers Game learning packs and tell their friends and family to do the same.”

According to research, people begin to develop financial habits between the ages of three and seven, and long-term financial outcomes can be predicted from children’s behaviors as young as five years old. Despite this, more than six in ten British children and young people say they have not yet received financial education at school, leaving many children feeling unprepared for the financial challenges ahead.

“In our latest venture, maverick Antandec bankers go back to school thinking they have the perfect solution to teach kids how to be confident with money,” added Jo Moore, Creative Director at Engine.

“They don’t know the other pesky red bank came first. Additionally, Santander’s partnership with Twinkl is a head start, bringing financial education into classrooms and homes.

To coincide with the initiative, the team produced introductory and learning videos for teachers, parents and guardians to use in classrooms and homes to help build children’s financial confidence.

Nav Sidhu, Co-Founder and Managing Director of Sidhu & Simon, added: “You no longer need to search online for ‘financial literacy’ material which often has little to do with how children are taught in school, while now, for the first time, The Numbers Game is delivering financial education materials directly to classrooms and homes from the most trusted source in educational publishing, Twinkl. It’s a great example of a brand that’s not just purpose-driven, but also has large-scale intent. »

Interested in creative campaigns? Check out our Announcement of the Day section and sign up for our Announcements of the week newsletter so you don’t miss a thing.