American Express Meetings & Events has launched The Meetings Marketplace, a new platform that will house a variety of approved technology tools and solutions for planners. The marketplace will include Amex proprietary solutions in addition to third party products and services, aimed at covering a wide range of customer needs and every part of the planning process.
Some of the technology solutions offered on The Meetings Marketplace include back-end planning and provisioning, attendee management, app building tools, and post-event analytics. Customers using any of the solutions will receive support from Amex dedicated M&E teams.
American Express Meetings & Events examines every element of the platform, taking into account the financial, compliance and security needs of its customers, according to the company. The proposed technology will help increase the efficiency and transparency of the program and improve the overall experience for event managers and attendees.
Amex M&E also hopes to resolve data integration issues through The Meetings Marketplace. All data from the proposed solutions is routed to a central platform, eliminating the need for the client side to first merge the data in order to create reports. Support teams also play an advisory role to clients, helping them deploy an effective combination of solutions that benefits their respective programs.
“The world of innovation and technology for meetings and events is full of possibilities, but the complexity can be a challenge,” said Issa Jouaneh, senior vice president and general manager of American Express Meetings & Events. “Our goal is always to simplify the process, connecting the dots between the needs of our customers and the solutions and partners that meet those needs, in accordance with our rigorous service and compliance standards. We launch The Meeting Marketplace with the confidence that it will expand our ability to meet the evolving needs of our clients.
You can find more information about The Meetings Marketplace here.